SGPFair Blog
20 Aug 2020

Resource List #019

Social Media

IGTV Ads: 6 Things Brands and Creators Need to Know
Good news: Instagram recently introduced IGTV ads.
Even better news: We’re going to tell you all about what that means–and how you can leverage it for your IGTV series.

What Is OTT Advertising: A Beginner’s Guide
One of the biggest trends shaping advertising right now is the rapid rise of streaming video viewership, which now makes up 80% of all internet traffic.


Digital Marketing

Digital Consumers of Tomorrow, Here Today
Full report free for download, click on link to access.
Come 2020, the move from the offline economy to online has taken off much faster than anyone expected. Change that was supposed to take place over a few years happened in one.

The Ultimate List of Email Marketing Stats for 2020
Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers.

2020 State of B2B Influencer Marketing Research Report
Full report free for download, fill in form to access.
While there is optimism about the role influencer marketing plays with prospect, customer experience and marketing results, many B2B marketers feel they do not have the skills to implement programmes on their own.


Covid-19

Singapore will not return to pre-Covid-19 world, must chart a new path now: Chan Chun Sing
Singapore will not return to a pre-Covid-19 world, and must chart a new path by building a new economy now, said Trade and Industry Minister Chan Chun Sing.

How to Keep Closing B2B Deals During the Pandemic
Covid-19 has changed the world of B2B sales. Even if you started the year with a packed pipeline, few businesses have escaped the economic turmoil, and about 50% of B2B buyers are holding off on purchases because of the pandemic, according to McKinsey & Co.



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