SGPFair Blog
25 Apr 2019

Resource List #014

Branding & Marketing

Three ways AI is bridging the gap in marketing
Many of us still harbour a slight distrust of modern AI, perceiving it as a robotic, non-human tool which isn't conducive to good customer service. We look at three ways AI is changing the way businesses and customers communicate for the better.

How branding can power your small business to success
No matter the size of your business, your brand - and how you market it - will determine your success. Branding is a key marketing concept that, when applied well, can create much-needed recognition for your enterprise.

How branding provides a competitive advantage
Co-founders Don DiCostanzo, CEO, and Terry Sherry, CFO, of Pedego Electric Bikes, overcame the significant challenges of being an unknown brand in the virtually unknown electric bikes category to become the number one electric bike company in the U.S. with a strong global presence.

5 tips for better email marketing performance
Email is a powerful marketing tool, but too many businesses miss out on its potential. Is yours one of these?

Personalisation & Promotional Merchandise

How personalisation in the gifting industry is attaining new identity
The personalised gifting industry has witnessed a massive growth over the past decade due to rising income levels and aspirations

Holy cow there is so much Game of Thrones merch
The public’s fascination with the show has created a massive opportunity for businesses looking for a boost.

In other news

Carousell appoints 72andsunny Singapore as creative partner
Earth Day campaign puts plastic miniatures in salt grinders to raise awareness

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