SGPFair Blog
20 Mar 2019

Some marketing trends in 2019

We are three, nearly four, months in to 2019. Is it too late for a 2019 trend report? There is only one correct answer: never.

It is always difficult to predict the marketing methods that will connect with consumers most effectively in the ever-changing landscape of marketing. New technology, new behaviour, and even a new target audience will alter everything just when marketers believe they know their consumers like the back of their hand.

Artificial intelligence

Includes chatbots and voice recognition

A majority of us are afraid that Artificial Intelligence (AI) will take over the world someday, but maybe just the smaller jobs for now.

AI can analyse consumer behaviour and search patterns, utilising data from social media platforms to help businesses understand how users and customers find their products and services. While watching the rise of AI in marketing and how it affects brands and consumers, AI will play even bigger role for brands as they look to automate more digital and traditional communications.
Writing and researching for your marketing plan gives you the chance to:

Good content

Good content is more than important — it’s everything.

This encompasses all aspects of content — whether for blogging, micro-blogging, videos — text, pictures, and videos. An essential component of digital marketing, quality will always matter, but now that there’s renewed interest in looking more deeply into who the intended recipients are, having a deeper, more sophisticated understanding of a targeted market is a rising trend.

This being said, general audience content will always be important. But specialised material for specific industries can also yield impressive results.


Marketers have to be taught how to preserve the integrity of data.

Marketers must be focused on ensuring ethical data collection practices and earning consumers’ trust. It is important for brands to look for services that protect data that is entrusted to them by customers. The service or product itself should have been designed with privacy in mind. Whether or not regulations are in place, this is meant to be an obligation.


If your emails are already personalised, you’re on the right track

With the availability of data like purchase history, consumer behaviour and links clicked, custom content has never been easier. In fact, 96% of marketers believe that personalisation advances customer relationships.

As they say: Personalisation = Maximise enjoyment + Minimise search time

Influencer Marketing

A classic marketing strategy that has been around for some time — but now closer

As Raghav Haran puts it, “Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to drive your brand’s message to the larger market…. Rather than marketing directly to a large group of consumers, you instead pay influencers to get out the word for you.”

A very effective marketing tool, influencer can be anyone from celebrities, to Instagrammers, YouTube stars, to bloggers and journalists.

The traditional meaning of an influencer is starting to change though, consumers are turning to their peers for the trustworthy opinion of someone who has similar needs and wants.

In conclusion, 2019 is going to be about creating better customer experience with personalisation, automation, and AI-powered technology. to stay ahead of the curve and increase conversions in the coming year is to get better at producing custom and conversational content – particularly audio and video content – to share with your better-targeted audience.

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