SGPFair Blog
07 May 2018

Using Promotional Products Effectively

Promotional products have profound benefits on your business – it is an excellent way to market a product and successfully win customers’ loyalty. Promotional products are perhaps the best investment any small or big business can use for their marketing or advertisement campaign. Your choice of promotional product depends mainly on the kind of business you do. (Source: Disrupt Sports)

In the business of selling, it’s important to know who your buyers are. The following list ranks the top 10 purchasers of promotional products by industry. (Source: Promotional Products Work)

3 factors to take note of when choosing a promotional product:

  1. Is the recipient able to make use of the product?
  2. Is the product relevant to your brand?
  3. Is it a good representation of your company and brand?
  1. Is the recipient able to make use of the product?
    The effectiveness of a promotional product depends on its usability – the recipient should want to keep it and use it. Depending on the objective of this product, you may also want to factor in if it is for long-term usage or short-term usage.

  2. Is the product relevant to your brand?
    Some examples to look at:
    • Sunscreen with your logo on it if you are a dermatologist.
    • First Aid kit personalised with your brand if you are a hospital or clinic.
    • Recycled note paper if your company represents being conscious about the environment.
    • Branded road side assistance kits for car companies or car insurance companies.
    • Promotional drink ware or branded aprons for a restaurant or food company.
    • Electronics for digital companies such as a branded USB drive, a mobile device case or holders.
    • Promotional brushes, combs or spritzer bottles are great giveaways for salons.
    (Source: Tweak Your Biz)

  3. Is it a good representation of your company and brand?
    We should all expect that a promotional product or give away should be a good representation of your company. Products expected to last long have to work well.

    Short-term usage: Food item or a labelled water bottle
    Long-term usage: Umbrella, laptop cover, notebook cover

    The price points for short-term use products versus ones intended for long-term usage will differ; but it is important to not skimp where necessary and to not overspend when there is no need to.

    Free giveaways do not have to be cheaply made, especially for those intended for long-term usage. Do take it mind that the quality of the product with your logo emblazoned across it will definitely be a reflection of your company – the bottom line is that the promotional products you give away should have a positive impact on its recipients.

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