The Festive Gifts & Packaging Design Showcase is one of the highlights of the Singapore Gifts & Premiums Fair (SGPFair) and PrintPack+Sign (PP+S) 2017. Providing opportunities for students to present their designs and project prototypes during the exhibition, the Showcase displays work from schools such as Ngee Ann Polytechnic, CMA Academy as well as our exhibitors, featuring food packaging, sustainable packaging solutions, and marketing collaterals.
Miu Miu “Cake”
Jesslyn Wiraputra, Orita Sinclair School of Design and Music
Miu Miu Limited Edition Chocolate Packaging or Miu “Cake” reflects the image of a naïve, playful, whimsical nature of the brand.
The concept behind the design aligns closely with the objective of promoting the birth of Miu Miu first fragrance.
Being first, it signifies a remarkable milestone for the brand, hence deserving a party worth celebrating. A party without cake is just a meeting, they say. Miu “Cake” allows customers to join in the party by self-cutting the slice from the whole cake (to be displayed in store) and bringing it home to devour each chocolate layer of unique flavours!