The Festive Gifts & Packaging Design Showcase is one of the highlights of the Singapore Gifts & Premiums Fair (SGPFair) and PrintPack+Sign (PP+S) 2017. Providing opportunities for students to present their designs and project prototypes during the exhibition, the Showcase displays work from schools such as Ngee Ann Polytechnic, CMA Academy as well as our exhibitors, featuring food packaging, sustainable packaging solutions, and marketing collaterals.
OSK Japanese Green Tea
Gary Mok, M.A.D. School by Chatsworth Medi@rt Academy
This design was inspired by the origins of green tea, the main tea produced and consumed in Japan. As a premium Japanese Green Tea Leaves brand, OSK’s current packaging has a ‘Chinese feel’ instead of Japanese and its old look does not appeal to the younger crowd. The new look brings a breath of freshness to OSK, and the product design ventures off from the traditional box, making it stand out from its competitors and also serves as a more attractive structure for a gift to someone.
Yue Xian Long, M.A.D. School by Chatsworth Medi@rt Academy
Pocky has been a part of Japanese life for more than 50 years. While it has been enjoyed by generations of families, there is an increase in new competitors, which threatens its market hold. The colourful and interactive new design allows Pocky to stand out from its competitors. Through the perforated monster design, the box can double as a child’s toy, serving as a collectible item and bringing more use to an otherwise would-be-discarded box.
Phuc Long Tea
Jenny Tran, Chatsworth Medi@rt Academy
This was the first retail packaging done for Phuc Long Coffee & Tea Express in Ho Chi Minh, Vietnam. Traditionally a B2B company, this design was first incorporated when they transitioned to become a B2C company, and aimed to raise brand awareness and promote for Vietnamese tea. The colours and typography were chosen to create a more premium feel for the brand and also to differentiate it from its competitors, though the current brand logo has since evolved as the company moved on to include coffee in their inventory.