SGPFair Blog
21 Apr 2016

Who Buys Promotional, Corporate, Incentive and Retail Gifts?

Let us first define the differences between promotional, corporate, incentive and retail gifts.

  1. Promotional Gifts (often branded with a logo) are a commonly employed as marketing tactic for brand recall.

    Commonly seen at: Conferences, Seminars, Institution Open Houses, Grand Openings, Product Launches, Tradeshows, Holiday Parties & Special Events, Reward and Loyalty Programmes, Mall Promotions, etc.

  2. Corporate Gifts are a type of gift that is given to a recipient by a business or company.

    Often given out during: Holiday Seasons & Special Occasions, Important Dates (such as the anniversary the day you initiated a business relationship), etc.

  3. Incentive Gifts are generally used by employers to reward employees.

    Typically received for: Years of Service, Completion of an Important Project, Achieving Sales Quotas, Safety Improvements, Good Attendance, etc.

  4. Retail Gifts are sold directly to the public/ consumers in relatively small quantities (as opposed to wholesale).

Who buys them?

An annual event for the past 16 years, SGPFair has welcomed buyers and sourcing specialists from key organisations, and business owners in Singapore and the region. They include:





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