SGPFair Blog
21 Feb 2018

Resource List #007

Branding

Corporate branding: to destroy or not to destroy
There is always risk – both in being static and in changing, both for creative agencies and their clients. It’s a time of convergence, and every facet of businesses craves creativity. Are you ready to make changes? Insight from Ms. Connifer Liu, Director of Business Development, C Media Group.

3 branding lessons from Lucky Charms’ unicorn and others
What the introduction of a mystical creature on boxes of the sugary treat can teach you about branding.


Marketing

Fast Company's most innovative list touts tech, branding, and big data
Fast Company released their 2018 list of “Most Innovative Companies” this week. The project takes a look at some of the most memorable campaigns of 2017, and how companies used new technology to make an impact across business and culture. A quick summary.

Budget 2018: Marketing services from overseas vendors will be taxed
B2B services such as marketing, IT, management and accounting will soon be taxed. Following Budget 2018, Singapore finance minister Heng Swee Keat has revealed that goods and services tax (GST) will be implemented for digital services from overseas suppliers from 1 January 2020.

Meet the voice marketer: who will tell the story of marketing's next chapter?
What will your brand sound like? And what will it have to say? When it comes to the rise of new voice technology and voice marketing within the home and mobile space, the question is no longer whether consumers are adding voice to their shopping cycle.


Promotional Gifts and Premiums

Blissbox reinvents traditional gifting with experiential gifting
Experiential gifting provides a novel way from traditional gifting so consumers everywhere can now access and choose from a wide selection of personalised and quality leisure experiences.

Boost sales with gifts and incentives
If done properly, your branding can outshine even those of well-known companies. Here’s a look at how branding should be done.



Return to the main SGPFair Blog Page