SGPFair Blog
19 May 2017

Resource List #005

Promotional Gifts & Premiums

The gift that keeps giving
Make use of the recent trends in the industry to find the suitable corporate gift for your clients.

Why companies shouldn’t send presents over the holidays, and other tips from a professional gift giver
John Ruhlin, author of Giftology, shares how to properly give corporate gifts.


Marketing

How marketing psychology can improve your bottom line
People can be influenced to do something by your marketing. Why not make that something one that is advantageous to you?

How often should you send marketing emails?
Emails are a common form of communication between companies and their customers. But are you sending too many or too little emails?


Branding

Leading edge: the power of branding to unify your message
One way to make sure that the message you want to convey to your audience is consistent is through your branding.

Why we use branding to pull, instead of sales to push
Instead of focusing on increasing their number of sales, some companies would rather work on their branding to get their customers.

The good, the bad and the ugly of live-video branding
Nowadays, most social media platforms allow you to livestream for your audience. What are the things that you need to take note of so that you are taking advantage of the livestream instead of you being taken advantage of?

The robots who will warm your heart – and drive your branding
As the future gets more and more digitised, the way that branding will be done seems to be welcoming robots to get things done.



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